Best website builders for selling online in 2026.
Updated 28 April 2026
Adding a shop to your business website is one of the highest-leverage moves you can make. But the ecommerce tiers are not equal. Transaction fees, shipping tools, abandoned cart recovery, and multi-currency support vary a lot between platforms. Here is the side-by-side.
| Platform | Pricing | Transaction fee | Products | Abandoned cart | Shipping |
|---|---|---|---|---|---|
ShopifyPick | around $29-79/mo | 0% with Shopify Payments, 2% otherwise | Unlimited | Yes | Built-in discounted USPS, UPS, DHL |
Squarespace Commerce | around $28-52/mo | 0% | Unlimited | Yes | Real-time rates on Advanced |
Wix eCommerce | around $29-159/mo | 0% | Unlimited | Yes | Real-time rates |
Webflow Ecommerce | around $29-49/mo | 2% on Standard, 0% on Plus and up | 500 on Standard | Yes | Manual or Shippo |
GoDaddy Commerce | around $21/mo | 0% | Unlimited | No | Basic |
Hostinger Business | intro around $4/mo, renews around $13/mo | 0% | 500 | No | Basic |
Choose by what you sell.
The right ecommerce platform depends more on your product count and operational needs than on your monthly budget.
Just starting (1 to 50 products)
Wix or Squarespace Commerce
Low monthly cost, 0% transaction fees, and a real website (not just a shop). Either platform's lower commerce tier handles up to 50 products without breaking a sweat.
Growing (50 to 500 products)
Shopify Basic
Purpose-built inventory, the best payment-gateway integrations, and abandoned-cart recovery that frequently pays for the whole platform within a few months.
Scaling (500+ products)
Shopify or BigCommerce
Advanced shipping rules, wholesale pricing, B2B features, and third-party logistics. Past a few hundred SKUs the operational tooling matters more than the website itself.
The four ecommerce features that actually matter.
Transaction fees
A 2% fee on $100k of annual sales is $2,000 per year. Always check what fee applies when you use a third-party processor like Stripe or PayPal versus the platform's native payments.
Abandoned cart recovery
Average cart abandonment is around 70%. Automated recovery emails reclaim 5 to 15% of those carts. This single feature often pays for the upgrade from a base plan to an ecommerce plan.
Inventory management
If you sell physical products with variants (size, colour), check that variant stock tracking is clear. Shopify and Squarespace handle this well. GoDaddy and Hostinger keep it basic.
Shipping integrations
Shopify's discounted shipping with USPS, UPS, and DHL saves small stores around 30 to 40% versus paying counter rates. The savings often exceed the monthly platform cost.